The holiday season is the perfect time to reconnect with your customers in a less business-like and formal manner. In the spirit of the season, why not communicate with your current and prospective customers using holiday greeting cards? It wouldn’t hurt to start this annual tradition now, in fact, it could even bring back greater rewards for your business. If you have already been sending people greeting cards over the years, then that’s great. You understand the importance of establishing deeper connection with your customers. So, to help you make the most of your holiday greeting cards, here are some tips that you will find every useful:
Order and prepare early
Be ahead of everyone else who is planning to flood your recipient’s mailbox with holiday greeting by planning about your holiday cards weeks before the season. Actually, a month before would be the perfect time to order your cards, especially if you are thinking of customizing them to include any branding or special designs. Use the time to pick and design your cards. But if something happens that you were not able to have enough time to prepare, don’t worry. You can still send something to your customers. If you feel that your cards will make it by Christmas, then consider sending them as New Year’s Day cards instead.
Make your cards unique and memorable
You can always select a standard design from holiday card catalogs, but it is not certain if the cards will have any impact to your recipients. You may choose to create a very unique and memorable holiday greeting card and without breaking your budget. You don’t need to pay for professional designers to carry out your design ideas. There are online templates available for greeting card designs that you can choose from. Once you have selected the right design for you, you can just incorporate your own ideas or other design elements. You may include a group picture of your staff or your office interior to customize the card.
Incorporate your brand identity
Other than including your own business card, you may want to consider incorporating some other types of branding on your holiday greeting cards. You may choose to include your business name and website URL, but more importantly, be sure to use your logo and company colors to make the look for your greeting cards consistent with your corporate identity.
Personalize the card
Most business holiday greeting cards are pre-printed and mass mailed, giving them all too professional appearance and feel. Try a different approach by taking the time to address your cards personally and writing a short note for your customers. A personal, handwritten note from you can make a lot of difference in creating a memorable impact on your customers.
Choose your timing
Christmas is not the only time you could send your greetings. You may want to consider sending Thanksgiving cards or New Year’s Day cards to steer clear from the masses of cards that are sure to hit the mailboxes in December.
Order and prepare early
Be ahead of everyone else who is planning to flood your recipient’s mailbox with holiday greeting by planning about your holiday cards weeks before the season. Actually, a month before would be the perfect time to order your cards, especially if you are thinking of customizing them to include any branding or special designs. Use the time to pick and design your cards. But if something happens that you were not able to have enough time to prepare, don’t worry. You can still send something to your customers. If you feel that your cards will make it by Christmas, then consider sending them as New Year’s Day cards instead.
Make your cards unique and memorable
You can always select a standard design from holiday card catalogs, but it is not certain if the cards will have any impact to your recipients. You may choose to create a very unique and memorable holiday greeting card and without breaking your budget. You don’t need to pay for professional designers to carry out your design ideas. There are online templates available for greeting card designs that you can choose from. Once you have selected the right design for you, you can just incorporate your own ideas or other design elements. You may include a group picture of your staff or your office interior to customize the card.
Incorporate your brand identity
Other than including your own business card, you may want to consider incorporating some other types of branding on your holiday greeting cards. You may choose to include your business name and website URL, but more importantly, be sure to use your logo and company colors to make the look for your greeting cards consistent with your corporate identity.
Personalize the card
Most business holiday greeting cards are pre-printed and mass mailed, giving them all too professional appearance and feel. Try a different approach by taking the time to address your cards personally and writing a short note for your customers. A personal, handwritten note from you can make a lot of difference in creating a memorable impact on your customers.
Choose your timing
Christmas is not the only time you could send your greetings. You may want to consider sending Thanksgiving cards or New Year’s Day cards to steer clear from the masses of cards that are sure to hit the mailboxes in December.
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