People, especially youngsters, have a penchant for buying branded clothes. Young women entering the shops prefer designer and colourful winter wear.
The upcoming new year has also given much of an excuse to buy the latest trendy designer winter wears, so that one could enjoy the New Year Greetings 2012 Party without shivering.
Even though the intensity of cold in the city has come down in the last three days, people are still dashing off to buy latest woolen clothes. From sweat T-shirts to pullovers, woolens in an array of shapes, sizes, colors, cuts and styles are flying off the shelves.
"I am hurrying up to buy some more designer stuff so that bone-chilling winter does not affect my fashionable looks at the New Year bash," said Parmita Shah, a student.
Anamika Jha, who was buying jackets from a Woodland shop, said, "Winter wardrobe is incomplete without the latest winter coats and jackets. From military-like, cropped, double-breasted, trench to tuxedo jackets, the options are plenty and I want a new look at every party."
The weeklong celebrations from Christmas to New Year, being held at various restaurants and clubs, has prompted city youngsters to rearrange their wardrobes to have a different and stylish look at every bash they attend.
Apparently, woollen apparel traders are enjoying the brisk sale of their goods, even through a section of people may be cursing the cold. Dinesh Singh, a shopkeeper at Hathwa market, said, "We are making good money this season. Although prices have gone up, people are turning up in large numbers to buy woollens."
Most of the shops selling designer jackets, overcoats and sweaters have either run out of stock or have been forced to restock.
Youngsters are preferring jackets of latest fashion, which are available in the price range of Rs 1,500 to Rs 8,000, and more. Designer stoles have replaced the demand for shawls this season. Girls are giving preference to designer scarves of silk, cashmere and even georgette.
"Though georgette and chiffon scarves will not provide relief from cold, but they can give any dress a trendier and stylish look," said Reema Ahluwalia, a student, adding, "Style is all that matters when you go to a party."
Stoles are available for as low as Rs 200 and going up to Rs 1,000. Shops selling caps, mufflers and gloves are also doing brisk business as youngsters prefer to make a style statement. Designer cardigans are now available for Rs 1,000 to Rs 5,000, while branded jackets can be had for Rs 3,000 to Rs 10,000.
